Our Brand Story: The Meaning Behind Tartaruga
Tartaruga means “tortoise” or “turtle” in Portuguese and Italian. We chose the name because a meaningful journey gives you time to notice what a hurried itinerary might pass by.
Slow Down. See More.
Our main slogan is a promise about how we plan travel: spend enough time in each place to observe wildlife, listen to local hosts and enjoy the journey itself. The tortoise reminds us to move with patience and purpose.
Slow Down. See More. Create More. “Create More” expresses our ambition to build jobs, skills and careers for young Tanzanians through tourism. It extends our purpose; our established slogan remains “Slow Down. See More.”
Patience
The best safari experiences cannot be rushed. A sensible route makes room for longer sightings, rest and time to respond to the day’s conditions.
Observation
Look beyond a wildlife checklist. Watch animal behaviour, notice landscapes, learn bird calls and ask your guide what the smaller details reveal.
Connection
Spend time with nature and with local hosts respectfully. Cultural visits are arranged with consent and led by people who choose what they wish to share.
Discovery
Travel can open new perspectives. Wildlife, mountains, communities and coastlines offer different ways to understand Tanzania.
The meaning of our logo
Patience, discovery and endurance
Adventure and Tanzania’s mountain landscapes
The savannah and its living ecosystems
Warmth and exploration
Wildlife and freedom
Nature, care and the warmth of the African sun
Our vision
To become one of Tanzania’s leading and most trusted safari companies, recognised for creating authentic and responsible travel experiences while providing meaningful employment and career opportunities for the country’s young generation.
Our mission
To create authentic, responsible and unforgettable safari experiences that encourage travellers to slow down, connect with nature, wildlife and local cultures, while creating employment and skills-development opportunities for young Tanzanians and contributing positively to local communities and conservation.
Our story so far
Tartaruga Safaris was founded in 2025 by an ambitious visionary who prefers to be called ‘Tartaruga’. He carries the company’s ambitions, vision and mission, guiding its short-term and long-term plans. The company was registered on 27 August 2026 in Arusha, Tanzania. Tartaruga Safaris Limited is registered with BRELA and TRA and licensed for tourism operations through TALA. Our ambition is to grow responsibly: plan clear, personal journeys for guests while creating meaningful opportunities for Tanzanians in tourism.
We welcome travellers of all backgrounds, races, genders, faiths and nationalities. We respect the communities, wildlife and places that make each journey possible.
Travel at your pace
Tell us what matters to you and we will help shape a route with time to experience it.
